The mass media has an important role to play in shaping public attitudes, especially in times of economic crisis and social tension. It can either fuel or moderate existing conflict by the way it presents information, the language it uses and the conclusions it reaches. Immigration, for example, is a complex phenomenon and the knowledge of and attitudes to immigration are constructed by continuous information from the media. In principle, the media tend to display a negative and stereotyped image of immigrants. They focus on sensationalist presentations of immigrants (anxiety-producing), and use negative terminology and high-impact images.
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