Also this year in the context of the Maker Faire the BIOECONOMY VILLAGE, promoted by the European Commission and BBI JU projects BIOVOICES, STAR-ProBio, Biobridges and LIFT in collaboration with Maker Faire Rome, will be present in the Circular Eni pavilion (promo video in italian here), dedicated to sustainability, circular economy and bioeconomy at the pavilion 3 stand B 16.The BIOECONOMY Village is an event format already successfully tested in the context of the Maker Faire Rome 2017 and 2018 fair. The 2019 edition will be based on the successful BIOECONOMY Village format, aimed at raising public awareness, improving knowledge on products of renewable origin and promoting the applications and benefits of the Bioeconomy, circular economy and sustainability, encouraging dialogue , discussion and sharing between the general public and representatives of universities, research centers, projects, companies, associations and start-ups.
Through the display of products, examples, thematic workshops and practical demonstrations, visitors are shown, in a clear and engaging way, how the bioeconomy is increasingly part of our daily life and how consumers’ conscious choices can have a positive impact on the environment, society and the economy.
The objective of the BIOECONOMY Village is also to strengthen the dialogue between those who make sustainable development and the bioeconomy a concrete commitment, consolidating existing collaborations and involving new players in the implementation of the initiative.
On Friday 18 October at 4.30 pm will take place in the BIOECONOMY Village area (pavilion 3 stand B 16) the Biobridges workshop entitled: “Design bio-based products that better meet consumer needs”.
A co-creation workshop with citizens for the development of bio-based products and applications (of renewable origin) that respond adequately to the needs of consumers. The target participants to the workshop are the final consumers, whose doubts, resistances and priorities for the design of bio-based products will be analyzed, this will be done in close collaboration with producers and representatives of start-ups and companies, to encourage the direct involvement of final consumers in the design of bio-based products that better fit the needs of citizens.
In particular, participants will be involved in an intense co-creation activity for:
- Identify complex sustainability challenges that can be faced with the use of bio-based products;
- Implement new ideas for a more sustainable future;
- Provide suggestions on the design and implementation of bio-based products and applications for specific services in a wide range of daily activities, in different environments ranging from home and leisure, work, travel, holidays, etc .;
- Analyze what the resistances and the doubts are;
- Test and provide input on existing bio-based products;
The workshop could relate, according to the preferences of the participants, various fields of application including:
- Food and non-food packaging, disposable products for catering and events;
- Personal and cosmetic care, health and nutraceuticals;
- Sports, accessories and products for children;
- Textiles and clothing;
- Cleaning and hygiene;
- Transportation and the automotive sector;
- Building, construction and restoration, paintings, decorations and furniture.
To conclude the three days dedicated to the bioeconomy, Sunday 20 October from 6.00 pm to 6.30 pm Susanna Albertini will conduct a talk entitled “Discovering the bioeconomy” in the Circular Eni pavilion.